http://www.roman-peshoff.com Casual Excellence Tue, 05 Feb 2013 22:40:45 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://www.roman-peshoff.com/archives/4573 http://www.roman-peshoff.com/archives/4573#comments Tue, 05 Feb 2013 22:23:14 +0000 Dan http://www.roman-peshoff.com/?p=4573 Not surprisingly as a marketing company, there has been post-Super-Bowl chatter around our office. But being the strategists we are, many of our conversations swirl around “what were the advertisers thinking” and “did they work?”]]> http://www.roman-peshoff.com/archives/4573/feed 0 http://www.roman-peshoff.com/archives/4533 http://www.roman-peshoff.com/archives/4533#comments Wed, 14 Nov 2012 15:10:59 +0000 Susan G http://www.roman-peshoff.com/?p=4533 People remember the extra little touches. How do you get noticed when the politicians, Butterball and Santa are front and center? Everyone is advertising just about anywhere. As marketers, it’s tough to stand out in the crowd and be remembered. ]]> http://www.roman-peshoff.com/archives/4533/feed 1 http://www.roman-peshoff.com/archives/4500 http://www.roman-peshoff.com/archives/4500#comments Mon, 10 Sep 2012 18:24:15 +0000 Emily http://www.roman-peshoff.com/?p=4500 I have never been a CEO, COO, CFO, CMO, CIO or other “official” member of an executive leadership team. My title didn’t begin with “chief.” However, working side-by-side with the executive team was essential to my role as a member of the marketing and communications department of a large health system in northern Ohio.]]> http://www.roman-peshoff.com/archives/4500/feed 0 http://www.roman-peshoff.com/archives/4479 http://www.roman-peshoff.com/archives/4479#comments Mon, 20 Aug 2012 13:41:32 +0000 Alex http://www.roman-peshoff.com/?p=4479 While it sounds cliché, the experience you earn outside of the classroom is often more valuable than the material you learn inside. Not to diss the value of my academic endeavors back at Syracuse University, but my experience at R/P has been chock-full of lessons that will undoubtedly contribute to carving my career in the public relations field.]]> http://www.roman-peshoff.com/archives/4479/feed 0 http://www.roman-peshoff.com/archives/4446 http://www.roman-peshoff.com/archives/4446#comments Thu, 28 Jun 2012 13:15:37 +0000 Emily http://www.roman-peshoff.com/?p=4446 Through effective strategies for interacting with your local media, you can position your organization as the go-to authority and expert for information and resources related to your field. Interviews with the media can be nerve-racking, but they don’t need to be, especially if you remember the three C’s – credibility, control and consistency. Let’s take a closer look at each of these points to help make your next media interview a success.]]> http://www.roman-peshoff.com/archives/4446/feed 0 http://www.roman-peshoff.com/archives/4431 http://www.roman-peshoff.com/archives/4431#comments Wed, 06 Jun 2012 16:13:57 +0000 David http://www.roman-peshoff.com/?p=4431 Design is not limited to one aspect of a brand, such as a logo. Innovators, such as the late Steve Jobs, realized just how expansive design could be. “The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” In other words, the goal of Apple’s design sense is to reinforce the essence of its brand: to be user-friendly. Inviting. Intuitive. Uncomplicated. ]]> http://www.roman-peshoff.com/archives/4431/feed 0 http://www.roman-peshoff.com/archives/4398 http://www.roman-peshoff.com/archives/4398#comments Fri, 11 May 2012 13:47:58 +0000 Kelley http://www.roman-peshoff.com/?p=4398 Our last social media blog talked about sorting through the social media landscape, creating goals and understanding appropriate social media channels for your business needs. Without clear goals, objectives and strategies for using social media, you can end up spending a lot of time and not really engaging with anyone.]]> http://www.roman-peshoff.com/archives/4398/feed 0 http://www.roman-peshoff.com/archives/4396 http://www.roman-peshoff.com/archives/4396#comments Mon, 07 May 2012 13:57:20 +0000 Kelley http://www.roman-peshoff.com/?p=4396 Google+, LinkedIn, Facebook Timeline, Twitter, Pinterest … as the amount of social media tools increases it’s easy to feel as if your organization is missing out. While social media offers new and powerful opportunities for content distribution, engaging in conversations and increasing your online presence, you should be thinking about the impact it can have on your business. And that means developing a plan for using social media. But what does that entail?]]> http://www.roman-peshoff.com/archives/4396/feed 0 http://www.roman-peshoff.com/archives/4388 http://www.roman-peshoff.com/archives/4388#comments Fri, 20 Apr 2012 16:19:37 +0000 Dan http://www.roman-peshoff.com/?p=4388 With two versions of the classic fairy tale “Snow White” hitting theaters this spring, it occurred to me that you, too, have a magic mirror. You: Mirror, mirror, on the wall, is my brand the fairest of them all? Mirror: Where once your brand was focused and clear, times have changed and you’ve reason to fear. Ok, we’re not literally talking about a magic mirror, but we are talking about the power of knowledge. Of understanding a changing competitive landscape. Of hearing the truth, and taking action. (Maybe this does sound like Snow White. Only we’re not advocating hunting down your competitors and, well, you know the story.)]]> http://www.roman-peshoff.com/archives/4388/feed 0 http://www.roman-peshoff.com/archives/4346 http://www.roman-peshoff.com/archives/4346#comments Thu, 05 Apr 2012 13:02:05 +0000 Lex http://www.roman-peshoff.com/?p=4346 Creating and conducting a survey can be an effective, cost-efficient method of garnering feedback to help drive strategy, regardless of whether you are targeting employees, professionals within the industry or your customers in the community. But too often a poorly designed survey fails to deliver the eye-opening statistics you envisioned. Here are four tips to help make sure you are accessing the information you really want and gaining value from the insights.]]> http://www.roman-peshoff.com/archives/4346/feed 0