Pinterest Revealed

If you’re not on Pinterest, you may believe any or all of the following:

“Pinterest is just for girls.”

“Pinterest is just another fad.”

“I don’t get it – it must be complicated.”

And if you do, you’re wrong, wrong and wrong. There are a lot of rumors surrounding the mythical being that is Pinterest. I recently took it upon myself to separate the fact versus fiction about this up-and-coming social media platform.

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Do you need a new website?

We just launched our new site, and – to be quite honest – it was overdue. And, it might be overdue for your company as well. As marketers, we certainly understand the growing importance of investing time and energy into our web presence, but that doesn’t make it any easier to move a new web initiative forward. What did make it easier was asking four simple questions. By answering these questions, it became apparent to us that it was time to commit to that elusive next-gen site. We encourage you to answer these questions in regards to your current site. Let us know how you fare.

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Making the Emotional Connection

A conversation in my living room after the Super Bowl:

My wife: “So which ads did you like the best?”

Me: “Um … (finding it surprisingly difficult to recall one that stood out). The one with the dog burying the cat collar was pretty good. I think it was Doritos?”

My wife: “Yeah, and the one with the kid trying to get to a bathroom was cute.”

Me: “Oh, yeah. Who was that for?”

My wife: “Um … no idea.”

Me: “Wow. Millions of dollars well-spent there.”

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R/P Marketing Public Relations Wins Bronze in Association TRENDS 2011 All-Media Contest.

R/P Marketing Public Relations has been honored with a bronze award in the book/manual/catalog category for Designing Style: A Guide to Designing with Today’s Vinyl Siding in Association TRENDS’ 2011 All-Media Contest. Designing Style, a web-based, interactive PDF developed for the Vinyl Siding Institute, Inc., was one of more than 450 entries in the association [...]

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I Think, Therefore I Am: The Strategy Behind Social Media

As more and more organizations embrace the idea of social media, it’s important to remember what social media really means and how it can work for your organization. Social media is more than just creating a Facebook page or developing a Twitter handle. The umbrella term “social media” can be thought of as an expression [...]

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R/P Marketing Public Relations Adds to Client Leadership Team

R/P Marketing Public Relations is starting the first quarter of 2012 with exciting changes, including adding marketing talent to its leadership team, announcing several promotions and implementing a fresh perspective to its comprehensive client service emphasis. At the start of 2012, R/P welcomed Mary Beth Schoen as director, client relations to R/P’s hospice marketing division, [...]

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