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RECENT THOUGHTS

A super impact?

5 Feb 2013 | posted by Dan | No Comments | in Advertising, Arts and Entertainment, Branding, Random Thoughts

Dan_static Not surprisingly as a marketing company, there has been post-Super-Bowl chatter around our office. But being the strategists we are, many of our conversations swirl around “what were the advertisers thinking” and “did they work?”

Zhushing, Tzotchkes and a Little S’um, S’um

14 Nov 2012 | posted by Susan G | 1 Comment | in Advertising, Branding, Design, Design Thoughts

People remember the extra little touches.
How do you get noticed when the politicians, Butterball and Santa are front and center? Everyone is advertising just about anywhere. As marketers, it’s tough to stand out in the crowd and be remembered.

Gaining buy-in from the C-Suite

10 Sep 2012 | posted by Emily | No Comments | in Healthcare, Public Relations

I have never been a CEO, COO, CFO, CMO, CIO or other “official” member of an executive leadership team. My title didn’t begin with “chief.” However, working side-by-side with the executive team was essential to my role as a member of the marketing and communications department of a large health system in northern Ohio.

Final thoughts from our intern

20 Aug 2012 | posted by Alex | No Comments | in Advertising, Public Relations, Random Thoughts

While it sounds cliché, the experience you earn outside of the classroom is often more valuable than the material you learn inside.

Not to diss the value of my academic endeavors back at Syracuse University, but my experience at R/P has been chock-full of lessons that will undoubtedly contribute to carving my career in the public relations field.

How three Cs can position you as a thought leader

28 Jun 2012 | posted by Emily | No Comments | in Media Relations, Public Relations

Through effective strategies for interacting with your local media, you can position your organization as the go-to authority and expert for information and resources related to your field. Interviews with the media can be nerve-racking, but they don’t need to be, especially if you remember the three C’s – credibility, control and consistency. Let’s take a closer look at each of these points to help make your next media interview a success.