R/P Marketing Public Relations has been honored with a bronze award in the book/manual/catalog category for Designing Style: A Guide to Designing with Todayâ€™s Vinyl Siding in Association TRENDSâ€™ 2011 All-Media Contest. Designing Style, a web-based, interactive PDF developed for the Vinyl Siding Institute, Inc., was one of more than 450 entries in the association publications contest.
â€śWeâ€™re thrilled to receive this recognition for the fifth time,â€ť says Martha Vetter, president and founder of R/P Marketing Public Relations. â€śThis distinction exemplifies the dedication of our team and the superior work we perform on behalf of our clients.â€ť
The TRENDS All-Media Contest is an annual competition held exclusively for associations, recognizing the most creative and effective communication vehicles developed in the industry during the prior year. The 2011 competition included more than 450 entries in 22 categories of association communications.
R/P will be honored at the 33nd Annual Salute to Association Excellence, on February 10, 2012, at the Capital Hilton in Washington, DC. Designing Style will be on display at the event along with other winning entries. In addition to being honored at the Salute to Association Excellence, this yearâ€™s All-Media Contest winners will be featured in the January issue of TRENDS.
R/P Marketing Public Relations is starting the first quarter of 2012 with exciting changes, including adding marketing talent to its leadership team, announcing several promotions and implementing a fresh perspective to its comprehensive client service emphasis.
At the start of 2012, R/P welcomed Mary Beth Schoen as director, client relations to R/Pâ€™s hospice marketing division, Transcend Hospice Marketing Group. She brings nearly three decades of experience developing strategic marketing programs for clients with a broad background in healthcare and pharmaceutical marketing. Not only is she an expert in reaching consumers, but also in engaging diverse healthcare audiences, including physicians and nurses.
â€śThe R/P-Transcend approach of fully delving into and researching our clientsâ€™ needs to develop the most effective solutions is inspiring,â€ť said Schoen. â€śThe organizational culture here is invigorating and I truly feel fortunate to be a member of this team.â€ť
Stan Massey, a partner at R/P, has been named chief branding officer, highlighting his keen sense for building brand awareness and equity for clients. Most recently, he served as executive vice president, strategic planning. Additionally, Angie Grosjean and Laura Waltz were promoted to client relations supervisor and media relations supervisor, respectively.
â€śThis new year holds great promise for R/P as we are not only raising the bar and challenging our own standards of success, but also branching out to discover new opportunities to help our current clients accomplish more,â€ť said founder and CEO Martha Vetter. â€śI couldnâ€™t be more proud of our team or more excited about the coming year.â€ť
To learn more aboutÂ Transcend Hospice Marketing Group, visitÂ www.hospice-marketing.com.
Congratulations to our exceptional leader, Martha Vetter, for being named a finalist for a Stevie Award for Women in Business in the Lifetime Achievement category! The Stevie Awards were created to honor and generate public recognition of the achievements and positive contributions of organizations and business women worldwide. And, who better than Martha to represent todayâ€™s business women. Of course, we know sheâ€™s great, but here are a few things that make her stand out from the crowd.
Since co-founding R/P in 1993, she has strategically developed the agency from just three employees to a successful enterprise of more than 35 professionals, most of whom are women. During the past 17 years, more than 75 women have started their careers or worked at R/P.
Marthaâ€™s leadership has enabled R/P to offer strategic, reality-based counsel to its clients, and has taught a core of professional men and women that making the right recommendations for the right reasons is always valuable to the client and company.
Martha and her team have applied strategy-based marketing planning and implementation to an entire industry with the establishment of Transcend Hospice Marketing Group, a division of the agency. Transcend, now the leading hospice marketing organization in the country, is focused exclusively on improving hospicesâ€™ ability to communicate with their communities and educate people about end-of-life care options.
Marthaâ€™s personal belief is that, â€śNo act of kindness, no matter how small, is ever wasted.â€ť Reflecting her generous spirit, she founded Chicks for Charity in 2006, a local grassroots philanthropic organization intended to harness the power of women to make a difference for under-resourced charities in Toledo-area communities. In nearly six years, it has grown to 1,800 member â€śChicksâ€ť of all ages and backgrounds who have collectively raised more than $360,000 for local organizations.
The Stevie Award winners will be announced at a reception in New York City on Friday, November 11. Good luck, Martha! Weâ€™ve got your back.
Today we made a difference, but didnâ€™t make a dime. The beauty of our business is not that we â€śareâ€ť the solution, but that we can â€śfindâ€ť the solution. As PR professionals, we communicate messages to those who are best suited to hear â€“ and react â€“ to them.
Just over a year ago, 16-year-old Bri lost her leg in a tragic train accident that claimed the life of her best friend, Cody. Her family had been on the financial edge prior to the accident, and things had only gotten worse. Now, Bri was confined to a wheelchair because her family was unable to connect to the resources that would help her get some of her independence back.
In no way are we qualified to get Bri a leg. However, we do know healthcare and we do know how to develop and â€śpitchâ€ť key messages. In true PR fashion, we felt compelled to drive positive results through communication. So, since the beginning of the year, our team and many others have spent hours and hours trying to connect the dots between healthcare providers, experts in prosthetic devices, school systems, business people and wonderful philanthropists … all in an effort to help Bri get back on her feet. (In this case, both literally and figuratively.)
Give PR professionals a puzzle thatâ€™s a tangled mess and they will find a way to solve it. Usually itâ€™s for paying clients with business problems; but sometimes, we get to help those truly in need and the payment is watching a young girl taking her first steps on a new leg. Itâ€™s knowing she is one step closer to regaining the part of her life where she can again play basketball and march in the band at Friday night football games.
Today was a good R/P day.
February 25, 2010, was a big night for R/P Marketing Public Relations. Our very own CEO and founder, Martha Vetter, was honored with a Silver Medal Award at the Advertising Club of Toledoâ€™s 2010 ADDY Awards ceremony. In addition, some of R/Pâ€™s top work was recognized with ADDY Awards.
The Silver Medal Award recognizes those who have made outstanding contributions to advertising and have been active in furthering the industryâ€™s standards, creative excellence and responsibility in areas of social concern. As a founder of R/P, one of northwest Ohioâ€™s most successful and respected marketing public relations agencies, Vetter was a natural choice for this prestigious honor.
With more than 25 years in the field, Vetter has a wealth of experience in crafting marketing public relations campaigns that work. A graduate of Bowling Green State University, she started her career in public relations at a hospital in her hometown of Akron, Ohio, and then ventured to Toledo, Ohio, gaining experience in the agency world prior to founding R/P in 1993. Today, the 30-person agency serves a variety of local, regional and national clients with specialized expertise in health care, building products and the arts.
In addition to R/P, Vetter also founded a charitable organization â€“ Chicks for Charity â€“ to inspire women and girls to fulfill their philanthropic potential through donations of time, talent and money. Since its origin in 2006, more than 1,500 â€śChicksâ€ť have raised nearly $175,000 to help under-the-radar, non-profit organizations in the Toledo area.
â€śHaving worked with Martha, I know she is an inspiration to many, as she enriches our community by continuing to give,â€ť says Sue Hague-Rogers, Advertising Club of Toledo board member. â€śMartha is a leader in the advertising/marketing and philanthropic worlds, and the Silver Medal Award recognition is well deserved.â€ť
The agencyâ€™s work also was recognized at the 2010 ADDY Awards ceremony. R/P won four awards, including a Gold ADDY Award in the Local TV Campaign category for its Guardian Angel Hospice 30-second spots. With the Gold status, the spots will automatically advance to the second-tier, district level of the ADDY Awards competition.
This entry was comprised of three television spots promoting hospice services of Guardian Angel Hospice in Kokomo, Ind. The work was developed by R/Pâ€™s Transcend Hospice Marketing Group division which is dedicated exclusively to promoting hospice organizations.
R/P also received a Silver ADDY Award in the Mixed Media, Local Consumer category for its Mercy Knows Me By Heart campaign. This campaign included television and radio spots, outdoor and newspaper advertisements promoting awareness of womenâ€™s heart care for Mercy, a seven-hospital system throughout Northwest Ohio and Southeast Michigan. This campaign also will move on to the next level of the ADDY Awards competition.
Other winnings include two Bronze ADDY Awards, one in the Public Service Campaign category for a series of Donate Life Ohio posters promoting the need for organ and tissue donor registrants. The other Bronze was received in the Stationary Package category for identity materials for Urban Flower of Rossford, Ohio, complete with letterhead, business cards and note cards.
â€śWeâ€™re proud that a variety of work for our clients and our companyâ€™s founder all were recognized at the ADDY Awards this year,â€ť says Stan Massey, R/P partner and executive vice president, and Silver Medal Award recipient in 2002. â€śThe honors are related by the fact that they show R/Pâ€™s commitment from the top down to seek excellence for our clients, our community and our industry.â€ť