Agency experience is a must have for every beginning PR practitioner. After being at R/P only a short time, I have come to the conclusion that agency experience is an important component to understanding a variety of aspects of PR. Never in a million years did I think I would have to educate myself on the healthcare industry or understand the ins and outs of building products. Working in an agency requires you to become familiar with an array of industries while working with a wide variety of clients.
R/P is a great environment for the enthusiast. Agency work requires a lot of energy as well as optimism. Anything could happen with a client at any given point in the day. You walk into work in the morning to work on a media list for one client and could end the day implementing a social media plan for another. This aspect of the job sure keeps you on your toes!
Agencies are an excellent way to apply your PR knowledge to a wide variety of industries. I am looking forward to learning more and continuing to gain valuable insights from my internship here at R/P!